Bilingual
Communication Strategies Estrategias Bilingües de Comunicación
True are the seed, the crow, the wind and the river.
Everything else is fiction.
We are storytellers.
Branding. Graphic Design. Websites. Online Sales. Social Media. Translations. Creative Communication Strategies.
About Us
We are Storytellers
Watza Lab is a creative communication studio specializing in brand identity, multimedia storytelling and bilingual communication strategies. Our expertise involves ventures related to diverse industries: restaurants, food, wine, government, products and services for better living. We keep our work in balance with cultural heritage and contemporary aesthetics.
Every story has a beginning and an end. Our photos, jingles and videos give you the climax.
meet the team
Ricardo Ibarra
Executive Director
Ricardo Ibarra grew up in both Los Angeles and Guadalajara.
Ibarra spent 20 years as a journalist, writing and editing for publications such as El Informador, Público, La Gaceta de la Universidad de Guadalajara, the news agency EFE, and El Mensajero in San Francisco. He produced Radio Indígena, a syndicated radio program covering native cultures and community issues. He graduated from the Universidad del Valle de Atemajac in 2000 with a bachelor’s degree in Communication.
Most recently, he worked as the founding Editor of La Prensa Sonoma in Northern California between 2015 to 2020. He has received awards such as The Pulitzer Prize, the Society of Professional Journalists’ Community Journalism Award and awards from the National Association of Hispanic Publications and New America Media.
He loves bike riding around Sonoma County, and dreams in sepia of that beach in Mexico.
Chisa Tanaka
Creative Director
Chisa Tanaka is a Graphic Designer and Illustrator with a Bachelor’s degree in Graphic Communication Design from the Universidad de Guadalajara.
She started her career at an architectural firm, working mainly on branding and signage design. After working there for several years, she decided to work for herself as a freelance graphic designer. Here, she focused on branding, packaging, and editorial design, while firmly establishing her reputation and visibility as an illustrator by collaborating with independent film production and publishing companies.
Chisa currently works at Wizeline as a Visual Designer, focusing on enhancing Wizeline’s identity and branding in the market. In her spare time, she focuses on illustration projects related to branding and advertisement.
Daniel Vargas
Programmer / Web Design
Daniel Vargas is a designer with 20 years of experience working with graphic design, web design, visual solutions and strategies for new businesses, start-ups and product development.
He earned his bachelor’s degree in Graphic Design and a Master of Design and New Product Development from the Universidad de Guadalajara. He’s passionate about design and is always up to date with the latest trends and technologies in the field. For the last few years, he has focused mainly on web design using WordPress and CSS as his main tools.
Some of Daniel’s favorite projects include: the selected poster award at Guanajuato’s Festival Cervantino’s National Poster Contest in 2004, selected illustration for El Reto, DormirDCine Hotel in Madrid, Spain, finalist for “Languages Matter! A UNESCO Poster Competition” in 2009, and first place poster design at Guadalajara’s Encuentro Internacional del Mariachi. He’s always ready to rock!