Roseland Village Neighborhood Center


MidPen Housing



Watza Lab took the charge on developing branding for the Roseland Village housing project in Santa Rosa.

We created four possible new names accompanied by five logos. Each of them bringing meaning and power to this new Northern California neighborhood with 175 housing units.

On December 4, 2019, the community cast their votes in a public meeting at the Roseland Community Library to choose the winning name and logo.

The logo with more votes would become the official image of the housing project in Roseland and was released in a drive-thru movie night in 2020.