Charro Negro


Charro Negro


Branding, naming, slogan, website, social media, jingle

Charro Negro delivers ‘Beach and Barrio Food’ to Santa Rosa foodies, a blend between Guadalajara’s street food and the culinary scene off the coast of Nayarit, Mexico.

Guadalajara meets the Pacific Ocean in every dish at Charro Negro Food Truck. This Roseland neighborhood welcomed Charro Negro in the summer of 2020, as part of the new Mitote Food Park. Watza Lab developed their branding, name, website, social media, jingles and vehicle’s exterior graphic design.

Follow Charro Negro on Facebook and Instagram.