Branding, naming, labeling, packaging, social media
Don Ruco Crafted Cocktail Salts are made with Oaxacan ingredients, such as grasshoppers, agave worms and mole. Made in Windsor, California in memory don Pedro Díaz, (1949-2018) the exotic earthy crystals include seven styles: Chapulines, Gusano, Mole, Jamaica, Agridulce, Azafrán and Oaxacan.
Don Ruco walked this land. Crossinged through valleys of cacti. He distilled his mezcal from wild agave in Oaxaca. After working the land, he would rim his drink with the salts of the sea. He was our father. In honor and memory of don Pedro Díaz.