R
Client
Lucha Sabina
Project
Branding and naming

Lucha Sabina delivers Oaxacan street food based on mushrooms. Food truck is parked along popular street know by its Mexican food, along Sebastopol Road, southwest of the city of Santa Rosa, California.


Started by the Zúñiga family in Santa Rosa, Lucha Sabina is a fusion of two elements: the struggle or “lucha” to overcome the hard times as an immigrant in California and the wisdom carried by a woman in the highlands of Oaxaca, María Sabina who through her knowledge showed many the way to live with awareness through magic mushrooms. Lucha Sabina serves Oaxacan street food style mushrooms.

Follow Lucha Sabina on their way to feed the crowds with mushrooms!

Instagram and Facebook.