R
Client
Lucha Sabina
Project
Branding and naming

Lucha Sabina delivers Oaxacan street food with mushrooms at the heart of most of their recipes. Their food truck is parked along Sebastopol Road, a popular street in Santa Rosa known for its Mexican food.


Started by the Zúñiga family, Lucha Sabina is a fusion of two elements: the struggle or lucha to overcome the hard times as an immigrant in California, and the wisdom of a woman in the highlands of Oaxaca, María Sabina, who showed many the way to live with awareness through magic mushrooms.

Lucha Sabina

Follow Lucha Sabina on their way to feed the crowds with mushrooms!

Instagram and Facebook.