Roseland Village Neighborhood Center

Client

MidPen Housing

Project

Rebranding
Roseland Village Neighborhood Center

Watza Lab took the charge on developing branding for the Roseland Village housing project in Santa Rosa.
We created four possible new names accompanied by five logos. Each of them bringing meaning and power to this new Northern California neighborhood with 175 housing units.
On December 4, the community cast their votes in a public meeting at the Roseland Community Library to choose the winning name and logo.

The logo with more votes will become the official image of the housing project in Roseland and will be released with a fiesta in 2020.