Inspired by Jalisco-style mariscos, this brand connects the soul of Roseland, Santa Rosa with the bold flavors of the Pacific coast. The logo features a gritty hand-drawn skull topped with a sombrero — a nod to the spirit of the charro — flanked by fish bones that evoke both the sea and the barrio. The typography is bold and rugged, echoing the strength and pride of Latin street food culture. Rooted in tradition but unapologetically modern, Charro Negro is more than a logo — it’s an identity soaked in lime, spice, and community grit.
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