Illuminating a Legacy, Modernizing with Purpose

Watza Lab led the rebranding of La Luz Center, one of Sonoma Valley’s most respected Latino-serving nonprofits. The new identity honors its rich cultural legacy while updating the look and feel for a new generation of community leaders. With a refined logo, responsive visuals, and a polished brand language, we brought La Luz into a contemporary space—carefully, respectfully, and with deep community insight.

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