Tierra de Rosas was one of the first brands born out of Watza Lab back in 2019—a vibrant identity inspired by the spirit of Roseland, the historically Latino barrio of Santa Rosa. Playing on traditional Mexican house plaques (like “Casa de la Tía María”), we created a logo that blends community pride with cultural familiarity.
This brand marked a turning point in our creative journey, setting the tone for work rooted in place, heritage, and joy. Tierra de Rosas continues to represent not just a housing development, but a vision of homegrown community belonging.
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