Bold, bright, and full of movimiento—the ¡VAMOS! logo draws inspiration from the hand-painted signs found in small businesses across Mexico. This nod to traditional rótulos connects directly to the organization’s mission of empowering Latino entrepreneurs with cultural pride and visual strength. The warm, vibrant color palette evokes energy, optimism, and grassroots resilience, making the brand both approachable and powerful.
As part of their community outreach, a second logo—“¡Vamos! al Tianguis”—was created to represent their local market program. This identity extends the spirit of the main brand while honoring the vibrant, community-based culture of the traditional Mexican tianguis.
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