Developed in collaboration with Sonoma County’s tourism and fisheries community, the Black Cod Week logo celebrates the resilience of coastal economies and the rich culinary tradition of local seafood. The design features a bold black cod at the heart of the composition, swimming beneath a rising sun and framed by ocean waves — a nod to both the hardworking fishing families of the region and the bounty of the Pacific.
The cool-toned palette of deep navy, ocean blue, and soft aqua evokes coastal fog, crisp salt air, and the freshness of the sea. The sun symbolizes sustainability and renewal, while the arched window shape frames the brand as a hopeful, community-forward celebration. With visual cues that appeal to fishermen, chefs, and visitors alike, this identity invites everyone to the table — from the boat deck to the dining room.
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