Pasos is a bilingual brand developed to guide and empower emerging food entrepreneurs across Sonoma County. The identity is built around clarity, warmth, and accessibility—reflecting the program’s mission to make business development feel approachable and culturally relevant.
Soft, earthy colors, paired with rounded typography and hand-drawn icons, communicate a sense of guidance, community, and forward movement. Whether it’s a first recipe or a first business plan, Pasos helps local entrepreneurs take meaningful steps toward sustainable success.
Watza Lab collaborated with the Economic Development Board (EDC) to craft the branding, graphics, and Spanish translations for Pasos—ensuring the program reaches and resonates with the community it’s designed to serve.
Learn more at
sonomaedc.org/pasos.
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