Lucha Sabina – Healers, Fighters, and Flavor

This bold logo merges two cultural icons into one unforgettable brand: the spirit of lucha libre and the wisdom of María Sabina. Created for a Latino-led food truck serving mushroom-based tacos in Santa Rosa, Lucha Sabina is more than a name—it’s a tribute to the everyday fight and resilience of working-class immigrant communities in California.

The mask represents the courage and hustle behind the food, while the mushrooms sprouting like antlers nod to ancestral knowledge, healing, and flavor rooted in the earth. With earthy tones and strong, clean lines, the identity speaks to a movement: one that feeds people, honors heritage, and serves up vegetarian options with soul.

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